Orange County Regional History Center looks to local technology firm Ascenda for high-tech addition to digital story exhibit

Orlando, Fla. --- Ascenda Inc., located at University of Central Florida Technology Incubator, has been tapped to provide part of the Digital Story exhibit at the Orange County Regional History Center (

Gaidi Hartage, founder and chief executive officer of Ascenda, Inc., said his firm developed software for an interactive kiosk at the History Center’s exhibit opening December 7 that uses quilts as a method of storytelling.

“The exhibit details the rich history of quilts and quilting and how quilters have used this art form to communicate stories and culture,” Hartage said. Visitors to the exhibit can use Ascenda’s interactive software to design a unique digital story story he said.

“Visitors can create a digital quilt on the screen by selecting patches that represent who they are.” said Hartage. “We are replicating the creative decisions of many quilters in the 18th and 19th centuries,” Hartage said. When completed, the digital patches are projected on a quilted fabric screen.

Ascenda partnered with UCF doctoral student Michelle Ferrier, whose dissertation research inspired the exhibit. Hartage said the virtual quilt exhibit may tour to other museums and Ascenda’s software will travel with the exhibit.

Ascenda recently leased a kiosk to the Hi story Center for a special Remembering Orlando exhibit that provides a video demonstration and sound clips.

“Now that we have mastered the technology, it is surprising how simple it is to create unique, one-of-a-kind interactive programs for museums, galleries, entertainment venues, and even restaurants,” said Hartage. “We can make it fun to do everything from choosing a dinner menu to checking into a hotel to designing a unique virtual community ” Hartage explained, adding, “and it is surprisingly affordable.”

For more information, contact:

Gaidi Hartage, Chief Operating Officer, Ascenda, Inc. 407-841-7804.

Michelle Ferrier, Digital Artist and Exhibit Curator. 386-366-4037.

Tom O’Neal or Carol Ann Dykes, UCF Technology Incubator, 407-882-0202

Larry Vershel or Beth Payan, LV Communications Inc. 407-644-4142.

About Ascenda
Ascenda, Inc. delivers innovative real-time solutions for marketing, sales, production lines and customer service. Using web-based technology, Ascenda develops unique interactive guest transaction centers for hotel and restaurant lobbies and entertainment venues. For more information, visit

About the UCF Technology Incubator
Since its founding in 1999, the UCF Technology Incubator has helped more than 80 emerging technology companies create over $175 million in revenue and more than 630 new jobs with an average salary of $59,000. As a result of this success, the UCF Technology Incubator was recently named the 2004 Technology Incubator of the Year by the National Business Incubation Association. Headquartered in Research Park near the University, the Incubator is a true collaboration in economic development between UCF, Orange County, the City of Orlando, the Florida High Tech Corridor Council and the Metro Orlando Economic Development Commission. For more information, please visit

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