Ascenda, Inc. to Premier Express Guest

Ascenda, Inc. to Demonstrate Premier Touch-screen Guest Accommodations System at HITEC show in Los Angeles

Orlando, Fla. - (June 15, 2005), . . . The world's largest hospitality destination has proved a fertile testing ground for Ascenda, Inc., the hospitality technology firm that developed the world's most affordable, most efficient touch-screen guest accommodations system for middle-market hospitality properties.

Gaidi Hartage, president of Ascenda, said the firm got its start at the University of Central Florida Technology Incubator, and credits the world renowned Rosen College of Hospitality Management at UCF for sparking development of its touch-screen guest accommodations system.

Ascenda will be a major exhibitor at the Hospitality Industry Technology Expo and Conference (HITEC) in Los Angeles June 20-23, Booth 655 at the Los Angeles Convention Center.

"We live in the number one hospitality market in the world and we have developed the premier digital guest accommodations system in the hospitality industry," said Hartage.

Ascenda's Express GuestTM system offers a standalone kiosk that's packed with user-friendly technology designed for middle-market hospitality and time-share properties, Hartage explained.

"We designed Express Guest as a turnkey amenity with full technical support for properties that don't have full-time IT people on staff," Hartage said.

"Express Guest is simple to install and set up", Hartage explained. "We provide all systems integration, all the upfront technology work, and ongoing support as well. The system is easy to use and maintain," he added.

Ascenda's secret is its web-based application, which permits cost-effective system upgrades and supports a wide range of management alerts that permit monitoring of transactions, including guest check-in and check-out. "Guests can retrieve their reservations and check in and check out in a matter of seconds," said Hartage.

Ascenda recently integrated with an electronic ticketing system called ceIrisR, developed by Cygnus eTransactions Group, Inc. The Cygnus system will enable guests that purchased online to pick up tickets for theme parks, attractions, shows, sporting events, and resort activities at Express Guest Kiosks, providing a new level of customer service and convenience. "Cygnus, also a local company, works extensively with major theme parks, water parks, resorts, and attractions all over the United States, including Cedar Fair's theme parks," Hartage said.

Hartage said Ascenda's national exposure at HITEC, one of the world's foremost hospitality technology trade shows, will give the firm a big boost. "We are well known in the Orlando hospitality industry, and we'd like to be just as well-known nationwide," Hartage said. "Our product competes favorably with enormously expensive, complex systems in use in most of the luxury hotels nationwide, and we are targeting independent and middle-market properties," Hartage said.

For more information, contact:
Gaidi Hartage, President, Ascenda, Inc. 407-841-7804.
Carol Ann Dykes, Chief Operating Officer, UCF Technology Incubator, 407.882.0202
Tom O'Neal, Chief Executive Officer, UCF Technology Incubator, 407.882.0202
Larry Vershel or Beth Payan, LV Communications Inc. 407.644.4142.

About Ascenda

Ascenda, (formerly Ascendovations) was founded in February 2001, with a mission of delivering innovative real-time solutions for marketing, sales, production lines and customer service. Using web based technology, Ascenda provides companies with practical, viable strategies to reach customers and improve business through applications development, customized software development, and software integration that makes connecting to legacy systems easy and affordable.

About Cygnus eTransactions Group, Inc. (OTCBB: CYGT)

Cygnus is a transaction-driven company that processes sales and payments for its customers' wholesale and retail channels. Working primarily with customers in the leisure and entertainment industry, the Company provides proprietary technologies that enable its customers' eCommerce, ticket office, call center and kiosk sales. In addition to online, point-of-sale and self-service solutions, Cygnus also provides electronic ticket fulfillment via Cygnus' proprietary print-at-home and kiosk technologies, admission control systems, stored value cards and integrated payment processing.

About the UCF Technology Incubator

Since its founding in 1999, the UCF Technology Incubator has helped more than 80 emerging technology companies create over $180 million in revenue and more than 600 new jobs with an average salary of $59,000. As a result of this success, the UCF Technology Incubator was recently named the 2004 Technology Incubator of the Year by the National Business Incubation Association. Headquartered in Research Park near the University, the Incubator is a true collaboration in economic development between UCF, Orange County, the City of Orlando the Florida High Tech Corridor Council and the Metro Orlando Economic Development Commission. For more information, please visit

ceIris is a registered trademark of Cygnus eTransactions Group, Inc.


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