Ascendovations Changes its Name

Ascendovations Changes its Name to Ascenda, Inc

Orlando, Fla. (June 15, 2005) - The technology firm which is also a UCF Technology Incubator client hopes the shorter name will be easier to brand as it plans for the future. Gaidi Hartage, President/Founder and son of Orange County District 6 Commissioner Homer Hartage says, “We needed to create a name that was lighter for our clients to pronounce, so we felt it was necessary to shorten our previous name to Ascenda”.

The small business firm which started in 2001 is launching its first nationwide and potential worldwide product Express Guest™, next week at HITEC, the largest Hospitality conference in the nation. Express Guest will provide interactive guest accommodations such as hotel check-in & check-out, and also electronic will-call for event ticketing. “We have been developing our product for quite sometime and now we are releasing it to the public,” Hartage said.

The software technology firm which provides custom software and web-based services currently to small business and government, not only plans to generate more stable leads from the hospitality business, but also plans on releasing software products targeted toward small to medium business in the fall. “We have been busy recently developing Express Guest, but we will continue to develop software and web-based solutions that help organizations become more efficient, this is where we will be innovative,” Hartage said.

With a new name and clients like LYNX Transportation, FAMU College of Law and the International Drive YMCA the future looks promising for Ascenda. “We have a good amount of work ahead of us, but with our knowledge and strengths we hope to be a leading technology solutions provider in this region,” Hartage comments.

About Ascenda
Ascenda, (formerly Ascendovations) was founded in February 2001, with a mission of delivering innovative real-time solutions for marketing, sales, production lines and customer service. Using web based technology, Ascenda provides companies with practical, viable strategies to reach customers and improve business through applications development, customized software development, and software integration that makes connecting to legacy systems easy and affordable.

About the UCF Technology Incubator
Since its founding in 1999, the UCF Technology Incubator has helped more than 80 emerging technology companies create over $180 million in revenue and more than 600 new jobs with an average salary of $59,000. As a result of this success, the UCF Technology Incubator was recently named the 2004 Technology Incubator of the Year by the National Business Incubation Association. Headquartered in Research Park near the University, the Incubator is a true collaboration in economic development between UCF, Orange County, the City of Orlando the Florida High Tech Corridor Council and the Metro Orlando Economic Development Commission. For more information, please visit

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