Ascendovations Changes its Name to Ascenda, Inc
Orlando, Fla. (June 15, 2005) - The technology firm which is also a UCF
Technology Incubator client hopes the shorter name will be easier to brand
as it plans for the future. Gaidi Hartage, President/Founder and son of
Orange County District 6 Commissioner Homer Hartage says, “We needed
to create a name that was lighter for our clients to pronounce, so we
felt it was necessary to shorten our previous name to Ascenda”.
The small business firm which started in 2001 is launching its first
nationwide and potential worldwide product Express Guest™, next
week at HITEC, the largest Hospitality conference in the nation. Express
Guest will provide interactive guest accommodations such as hotel check-in
& check-out, and also electronic will-call for event ticketing. “We
have been developing our product for quite sometime and now we are releasing
it to the public,” Hartage said.
The software technology firm which provides custom software and web-based
services currently to small business and government, not only plans to
generate more stable leads from the hospitality business, but also plans
on releasing software products targeted toward small to medium business
in the fall. “We have been busy recently developing Express Guest,
but we will continue to develop software and web-based solutions that
help organizations become more efficient, this is where we will be innovative,”
With a new name and clients like LYNX Transportation, FAMU College of
Law and the International Drive YMCA the future looks promising for Ascenda.
“We have a good amount of work ahead of us, but with our knowledge
and strengths we hope to be a leading technology solutions provider in
this region,” Hartage comments.
Ascenda, (formerly Ascendovations) was founded in February 2001, with
a mission of delivering innovative real-time solutions for marketing,
sales, production lines and customer service. Using web based technology,
Ascenda provides companies with practical, viable strategies to reach
customers and improve business through applications development, customized
software development, and software integration that makes connecting to
legacy systems easy and affordable.
About the UCF Technology Incubator
Since its founding in 1999, the UCF Technology Incubator has helped more
than 80 emerging technology companies create over $180 million in revenue
and more than 600 new jobs with an average salary of $59,000. As a result
of this success, the UCF Technology Incubator was recently named the 2004
Technology Incubator of the Year by the National Business Incubation Association.
Headquartered in Research Park near the University, the Incubator is a
true collaboration in economic development between UCF, Orange County,
the City of Orlando the Florida High Tech Corridor Council and the Metro
Orlando Economic Development Commission. For more information, please